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| Algunos de los libros de lectura recomendada en relación a las actividades de estudios de marketing y opinión son: |
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| Best, S. J., Krueger, B. S.
Internet data collection
2004
SAGE Publications |
Conway, M., Thomas, S.
Using Electronic Surveys
2004
ASTD Press: Alexandria |
Hewson, C. M., Yule, P.,
Laent, D., Vogel, C. M.
Internet Research Methods: A Practical Guide for the Social and Behavioural Sciences
2003
SAGE Publications |
Anderson, T., Kanuka, H.
E-research: Methods, Strategies and Issues
2002
Allyn & Bacon |
Schonlau, M., Elliot, M. N., Fricker, R. D.
Conducting Research Surveys via E-mail and the Web
2002
Rand: Santa Monica |
Lee, O.
Internet Marketing Research: Theory and Practice
2001
Idea Group Publishing: Hershey |
Fricker, S., Galesic, M., Tourangeau, R., Yan, T.
An Experimental Comparison Of Web And Telephone Surveys
2005
Public Opinion Quarterly, 69, 3, pp. 370-392 |
Philpott, G.
Get the most from Net-based panel research
2005
Marketing News , 39, 2, pp. 58 |
Sethuraman, R. , Kerin, R. A., Cron, W. L.
A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis
2005
Journal of Business Research , 58, 5, pp. 602-610 |
Porter, S. R., Whitcomb, M. E.
E-mail Subject Lines and Their Effect on Web Survey Viewing and Response
2005
Social Science Computer Review , 23, 3, pp. 380-387 |
Goeritz, A.
Contingent versus Unconditional Incentives in WWW-Studies
2005
Advances in methodology and statistics, 2, 1, pp. 1-14 |
Hanna, R. C., Weinberg, B., Dant, R. P., Berger, P. D.
Do internet-based surveys increase personal self-disclosure?
2005
The Journal of Database Marketing & Customer Strategy Management, 12, 4, pp. 342-356 |
Heerwegh, D.
Effects of Personal Salutations in E-mail Invitations to Participate in a Web Survey
2005
Public Opinion Quarterly (POQ) , 69, 4, pp. 588-598 |
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